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Audiobook Boom


Industry reaches all-time high!

With 13,255 books released in 2012 in the US, the most recent data released for 2011 shows that America simply can't get enough Audiobooks, with sales of almost $1.2 billion for the year - the best ever! This is undoubtedly great news for the UK, you know what they say, 'what happens in the US...'

The most popular audiobook category was mystery / thriller / suspense fiction, according to the Audio Publishers Association, with the majority of users listening whilst driving. But it's now very common for people to listen whist at the gym, washing-up, in fact throughout the day when reading printed books wouldn't normally be possible. Audiobooks really are changing the way we consume literature.

Alexandra Alter, journalist for the Wall Street Journal, pointed out in a recent interview that, 'for once, the use of technology is actually boosting an art form, instead of killing it!" At SNK, we're honored to be a part of that. Long may it continue!





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