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Betfair Euros 2016 Campaign


We're delighted to have been creating all the audio for the colossal European-wide Euros 2016 Betfair campaign that kicked off last weekend. That includes multiple TV ads in 7 languages all with offer variations, original sound design, Music, VO and final mix delivery. Over the past month we've been handling everything from radio and script clearance to voice casting and music licensing. A massive shout goes out to our very own, legendary Chris Whiteside for handling most of the engineering at this end, and Senior Audio Producer Sam Dillon for his octopus-like handling of the account.

We're delighted to be working directly with the brand in this case, taking care of such a significant part of the production process on this large account.

Robin Marks, Head of TV & Radio Production for Paddy Power Betfair said: ’The guys at SNK really went the extra mile on this project, with so many versions, offers and languages it was a huge task to manage. Their audio producer, Sam is on call around the clock and just gets things sorted, exactly what you need when dealing with a huge campaign like this. From arranging voices and music to the final mixing, done by the wonderful Chris, their team did a stellar job, as ever. I couldn't recommend SNK highly enough'





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