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The audio blurs the lines between music and sound design, combining carefully crafted synthesised textures with layers of sound effects to help tell the story of this new ground breaking car.
The sound has become a fundamental part of the commercial, with even the voice over being given an original sonic twist.
Take a look at the commercial to see for yourself how audio has helped animate the creative theme.
The delightful new Cadbury Dairy Milk Ice Cream TV ads were a particularly popular project at SNK Studios.
Working for Big Communications we created the sound design, voice recording and final mixes for the latest of these tasty commercials currently gracing your TV screens.
Thankfully, as you’ll see from the ad the taste of Summer is cheerfully more consistent than our British weather!
We’re really pleased with the end result. If you haven’t caught them on Channel 4 live take a look at the idents!
Golley Slater's new 'Visit Wales' TVC and cinema commercials arrived ready for their audio post production. Gorgeous shots of Welsh coast and countryside were imbued with sound design and overlayed with a traditional Welsh song performed by Cerys Matthews.
SNK provided final TV mix as well as supplying the Dolby mix for cinema, head over here to check out the final versions and full credits
Audio Post and Sound Design for the new UK TV ad!
We were cuffed to be asked by our good friends at Biscuit Agency to provide all the audio for the new 'Godz' spot. The dramatic sound design was a lot of fun to do(!) made even better by the fact that we got to spend the afternoon with the legendary Brian Blessed!! It's a tough life : )
Here's the 40 sec edit, there's a 30" and a 10" airing too.
Audio Post & Dub for 'Reasons to be Cheerful'
Sound design and broadcast mix for the beautifully shot, summery new 'Reasons To Be Cheerful' Astra spot, currently on TV.
Agency: McCann Birmingham.
ECD: Vince Mcsweeney.
Agency Producer: Amanda Lowit.
Production company: Bare Films.
Director: Joanna Bailey.
Sound Design, VO and mix for latest Dominos TVC.
Director: George Saunders
Producer: Amanda Lowit
Agency: Big Communications
Sound Design and intro music for GiftLab Christmas Digital Film.
We created all the sound design, immersing the viewer in the stress of the street and traffic at the start, the travelators, pneumatic arms and servos in the factory and finally the happy arrival of the gift in the family home at the end! The music from the factory scene onwards is from an existing library, but SNK needed to create the intro music - designed to seamlessly blend with the later track - to help contrast the two stages of the film and giving it a more composed, bespoke music feel overall.
SNK mixed the whole lot at our Tottenham Court Road studios along with a 10 second cut down, all in record time and with the looming 2012 Christmas shopping period acting as a strict deadline!
We're very proud of the end result and hope you enjoy it too.
Music arrangement & production for corporate fundraising campaign.
Eight different Crisis members performed their own renditions of classic Christmas songs, including "White Christmas", "Silent Night" and "I Believe in Father Christmas". Here at SNK we recorded and produced full musical arrangemnets around their fantastic vocal performances, before of the eight Crisis members were then filmed in a Christmassy location performing their song again, allowing Knifedge to create a pop music video for each of them.
SNK director Kayvan Moghaddassi had this to say:
"This project was something I was particularly enthusiastic about working on, as I've been a volunteer at Crisis Christmas for six years now and I've seen first hand how the fantastic work which Crisis does can have such a positive impact on the lives of the individuals it helps. Whilst striving to transform the lives of homeless people and campaigning for change to prevent individuals becoming homeless in the first place, Crisis relys on donors to fund the work they do. I'm looking forward to seeing this campaign reach its fundraising target."
So far, the campaign has raised nearly £500,000 of its target of £600,000.
You can do your part as well by donating to the Crisis Christmas appeal!
Original music, sound design, VO recording & broadcast mix for the latest Dominos TV commercial.
Once again we teamed up with director Guy Soulsby and producer Amanda Lowit, this time to piece together all of the audio for Big Communications epic new TV commercial to promote the new Dominos Pizza movies service.
The ad follows a dominos pizza on its' journey through a variety of film genres; a classic western, a 70s cop car scene, a spaceship invasion, a swat team arriving and finally the pizza is delivered by an alien craft!
We had great fun creating the music & sound design to set the scene for each film genre - check out the completed video below!
More Dominos Sound Design and Audio Post this month in the form of their 'Service' TV ad for the Gourmet range.
The close up footage needed to be matched with some big creative sound design - giving a small piece of feta some serious depth! They're always good fun to work on and a lovely team of people too, so thanks to everyone at Big Communications, Fresh Productions, Producer Amanda Lowit and Director Richard Pullar.
Orthodox selected for 'Crime and Punishment' short category at the 56th BFI London Film Festival.
We're delighted to have just completed all the Audio Post for Orthodox, the beautiful new (26 minute) short film from Tribeca award winning Director, David Leon. The film follows Benjamin, a Jewish ex-boxer, struggling to reintegrate with his community after release from prison.
The cast includes Stephen Graham, Michael Smiley, Giacomo Mancini and Christopher Fairbank and was produced by Dan Cleland and Daisy Allsop for Zeitgeist Films. SNK provided all the Audio Post including ADR, mix and sound design, engineered in-house by Seb Juviler.
Naturally we're very pleased that Orthodox will be making it's World Premier in October at the NFT2 on London's South Bank, having been shortlisted for the London Film Festival 2012. It's nice to know that all the hard work is paying off!
We'll keep you posted with any news. In the meantime,
here's a clip to whet your appetite!
UPDATE : MARCH 2013
Last month we created the sound mix for Vauxhall's major Euro 2012 TV campaign 'England'. As sponsors of the national team, they've been playing the ad before and during all England games.
We worked with agency McCann Erickson, Director Guy Soulsby and Producer Amanda Lowit layering all the sound effects, sync, commentary and some foley - working the whole mix around Noel Gallagher's music to build the energy throughout.
The spot ends with a roaring, chanting crowd when the players walk onto the pitch. We dubbed the 40 and 60 second versions, along with several 10 second TV and radio spots. Enjoy the game (and ad breaks!) on Sunday night.