SNK sculpt 5.1 immersive sound design for 360 degree Ford Le Mans experience!
Working alongside animation wizards, Burrows we looked after all aspects of audio for an epic 360 degree brand film experience- the centre piece for the Ford stand at LeMans 24 Hours race last month. The piece utilised the revolutionary Igloo dome technology and proved a huge hit with over 30,000 people watching on-site and over 100,000 views across Facebook and YouTube.
SNK took care of the music search & negotiation, creative sound design and 5.1 surround sound mixing as well as the on-site installation testing whilst Essex based Burrows sculpted the stunning CGI sequences and shot the 360 degree live action sections featuring Ken Block and Andreas Bakkerud. It was the first project we had worked on together and everyone involved was overjoyed with the final piece.
Enjoy the film here. (Although the stereo mix and 2D picture really doesn’t do it justice, viewing it on your smart phone and through Google Cardboard does give you a more immersive experience.)
For anyone who doesn't know about Women in Film and TV, it is an incredible organisation here in the UK for women working in creative media, and is also part of an international network of over 10,000 women worldwide.
It holds monthly networking evenings, mentoring programmes, lobbies for womens interests as well as a whole host of other events.
I recently attended the latest Women in Film and TV networking evening. It's held once a month in the Hippodrome and is open to all members to come along and meet fellow women in the industry. The organisers encourage everyone to bring along business cards and make at least 5 new contacts by the end of the night. The whole event is an incredibly welcoming, inclusive environment. Even if you've come alone you are encouraged to walk up to any group of people and introduce yourself. At the beginning it is slightly terrifying - reminiscent of being a kid in the playground trying to make friends - but everyone welcomes all new people with a friendly 'hello'.
The networking events are also open to non-members to try once, to see if it's for them - I can't recommend it enough. Coming from the industry in Ireland to London where no one really knows who I am, it's a great way to get my name and the SNK brand out there and show people where to find us when they need excellent audio work done.
Each week we're selecting one of the lovely creative bods in the company to recommend a Spotify playlist for people who want to broaden their listening experiences. This week it's Ben's turn...
Ben Siegal - Engineer says:
There isn't really much of a theme to this playlist... It's just a collection of tracks and artists that I've been listening to a lot recently. Everything from Drum & Bass to Johnny Cash. Hit shuffle and enjoy!
We're delighted to have been creating all the audio for the colossal European-wide Euros 2016 Betfair campaign that kicked off last weekend. That includes multiple TV ads in 7 languages all with offer variations, original sound design, Music, VO and final mix delivery. Over the past month we've been handling everything from radio and script clearance to voice casting and music licensing. A massive shout goes out to our very own, legendary Chris Whiteside for handling most of the engineering at this end, and Senior Audio Producer Sam Dillon for his octopus-like handling of the account.
We're delighted to be working directly with the brand in this case, taking care of such a significant part of the production process on this large account.
Robin Marks, Head of TV & Radio Production for Paddy Power Betfair said:’The guys at SNK really went the extra mile on this project, with so many versions, offers and languages it was a huge task to manage. Their audio producer, Sam is on call around the clock and just gets things sorted, exactly what you need when dealing with a huge campaign like this. From arranging voices and music to the final mixing, done by the wonderful Chris, their team did a stellar job, as ever. I couldn't recommend SNK highly enough'
Each week we're selecting one of the lovely creative bods in the company to recommend a Spotify playlist for people who want to broaden their listening experiences. This week it's Seb's turn...
Seb Juviler - Co-Owner says:
Some clever soul has compiled a playlist of music that features in Adam Curtis documentaries... The man's a legend and his documentaries are astounding - and he always choses brilliant music. With 83 tracks ranging from Marlene Dietrich to Nine Inch Nails, and a generous smattering of Brian Eno, theres just about something for everyone!
Each week we're selecting one of the lovely creative bods in the company to recommend a Spotify playlist for anyone to listen to. This week it's Sam's turn!
Sam Dillon - Senior Audio Producer says:
I'm a massive fan of American singer-songwriter Bon Iver (Justin Vernon) and I’m always on the lookout for other artists with similar original approaches to acoustic and vocal phrasing. So, here’s a selection of tracks I’ve been listening to by artists inspired by his work… falsetto and all. Enjoy!
New facilities include a brand new Tracklay Suite and a new C24 desk in studio 5
We're always looking to improve the studios here on Tottenham Court Road - just in the past month we've installed a brand new Avid C|24 mixing console in Studio 5, invested in yet more world class microphones and built a brand new Tracklay Suite, complete with four ProTools rigs!!
The new suite is ideal for session-prep, sound design and all manner of unattended work, enabling us to fully commit to even larger projects and continue to deliver an unparalleled, creative service with a big smile.
In addition, we understand client's needs to access ongoing or historic projects for re-versioning and last minute changes, and with full access to all the data in the building, the newly built Tracklay Suite allows us to turn those urgent requests around - even faster than before.
UK TVC - Music Composition, Sound Design & Audio Post
For the full SNK Music showreel:
We are proud to have worked closely with Brett Foraker/RSA, Matt Westrup/Joyrider, the Golley Slater Cardiff's creative directors David Abbott and Paul Williams and Amanda Lowit at The TV Production Office to craft the music and sound design for the "Mitsubishi Motors in the UK" 30 second TV commercial for the New PHEV and Mitsubishi's sponsorship of C4 Documentaries which air from October 19th.
The Mitsubishi Outlander PHEV was the world’s first 4WD Plug-in Hybrid SUV that produced a remarkable 148mpg and became the UK’s number one selling hybrid vehicle. The new 2016 Mitsubishi Outlander PHEV not only has even more impressive numbers at its heart, but has undergone a complete redesign with stunning exterior styling and a premium interior finish.
In short, the new 2016 Mitsubishi Outlander PHEV meant that on all levels ‘Numbers never looked this good’.
Rob Baker, one of SNK’s top engineers, sculpted the creative sound design for the 30 second TV commercial. It was key that there was a clear definition between the various environments, whilst maintaining the stylistic flow throughout the spot. Rob explains “the sound design and bespoke music have a real interplay and work together to form a really full-textured soundbed, we wanted the contemporary soundtrack to feel like one really coherent piece that underpinned the beautiful visuals”.
Mike Leeson, Managing Director of Advertising at Golley Slater says,
"The team at Golley Slater is excited to have delivered another stunning piece of creative for Mitsubishi Motors in the UK.
Our Numbers campaign will help maintain its position as the UK's leading plug-in hybrid car brand and, for the third consecutive year, the UK's fastest growing mainstream car brand”.
Amanda Lowit, MD/Senior TV Producer of The TV Production Office commented:
"You only have one chance to craft a piece of work the agency and client can be proud of so as a producer, its important to surround yourself with people you trust to craft each part of the process to the best possible quality.
SNK Music/sound studios are the most trusted of all - they always hit the brief with cost effective stand out music and sound design which is always creatively delivered against the brief.
Seb, Sam and their team always go way beyond the call of duty and work closely with the director and the agency to ensure "stand out" music/sound design, hence why they are an award winning company in their field. The fact they are both a music company and sound studio definitely aids the cohesion for the best final audio mix”
Client: Mitsubishi Motors in the UK
Clients: Kate Woodward General Manager, Communications
Darren Beard: National Advertising Manager
Agency: Golley Slater Cardiff
Creative Directors: Paul Williams / David Abbott
Account Director: Natalie Wilson
Senior TV Producer: Amanda Lowit at The TV Production Office
Production Company PHEV TVC: RSA Films
Director PHEV TVC: Brett Foraker
Producer PHEV TVC: Ben Porter
New L200 and PHEV Sponsorship idents: Matt Westrup/Joyrider
Post house: Smoke & Mirrors
Creative Sound design and Mix: Seb Juvlier at SNK Studios
Bespoke music composition: Seb Juliver, Ben Siegal and Rob Baker at SNK Music
Senior audio producer – Sam Dillon at SNK Studios/Music