4 Years, 2 Months, 3 Weeks, 16 Hours, 36 Minutes ago.
The new Mitsubishi Outlander PHEV UK TV and Cinema commercial took over a months’ work and a huge team effort from SNK.
The audio blurs the lines between music and sound design, combining carefully crafted synthesised textures with layers of sound effects to help tell the story of this new ground breaking car.
The sound has become a fundamental part of the commercial, with even the voice over being given an original sonic twist.
Take a look at the commercial to see for yourself how audio has helped animate the creative theme.
4 Years, 3 Months, 5 Days, 6 Hours, 18 Minutes ago.
We can almost taste Summer….. mostly because we’ve been treated to a preview of what this Summer will taste like!
The delightful new Cadbury Dairy Milk Ice Cream TV ads were a particularly popular project at SNK Studios.
Working for Big Communications we created the sound design, voice recording and final mixes for the latest of these tasty commercials currently gracing your TV screens.
Thankfully, as you’ll see from the ad the taste of Summer is cheerfully more consistent than our British weather!
4 Years, 3 Months, 1 Week, 5 Days, 6 Hours, 24 Minutes ago.
If you’ve been watching documentaries on Channel 4 of late we’re sure you’ll have been distracted by the stunning Mitsubishi Sponsorship idents.
SNK Studios worked with Guy Soulsby and Golley Slater on the full post-production audio from voice casting and recording to sound design and even bespoke music composition.
We’re really pleased with the end result. If you haven’t caught them on Channel 4 live take a look at the idents!
4 Years, 4 Months, 1 Week, 1 Day, 19 Hours, 58 Minutes ago.
SNK's Studio 1 was recently taken on a temporary jaunt to Wales for a mini-break.
Golley Slater's new 'Visit Wales' TVC and cinema commercials arrived ready for their audio post production. Gorgeous shots of Welsh coast and countryside were imbued with sound design and overlayed with a traditional Welsh song performed by Cerys Matthews.
SNK provided final TV mix as well as supplying the Dolby mix for cinema, head over here to check out the final versions and full credits
4 Years, 4 Months, 2 Weeks, 4 Days, 20 Hours, 2 Minutes ago.
SNK Studios win both "Best use of music" and the Grand Prix awards at IVCA Awards 2014!
Working for JB3 Creative, recently merged with the Giggle Group for the Crisis charity Christmas e-card campaign, SNK produced the music for a series of e-cards using people whom the charity have encountered within their work.
SNK Studio’s music production took the gold award for ‘Best Use of Music’ – a strong category that included entries from BMW and British Airways.
JB3Creative/theGiggle Group and SNK Studios were collectively surprised and delighted to also receive the Grand Prix award for the evening. Follow this link for all the entries and winners.
The 26th International Visual Communications Association (IVCA) awards described as a ‘celebration of communication creativity and effectiveness’ took place last Friday 28th March at London’s Grosvenor House Hotel.
4 Years, 10 Months, 2 Weeks, 2 Days, 5 Hours, 12 Minutes ago.
Dominos 'Delivering The Movies' up for 'Best TV/Cinema Advert' award
Good news! Film-themed Dominos TV ad, 'Delivering the Movies', for which SNK supplied all the original music composition, creative sound design, VO recording and dub for earlier this year is down to the final four in the 'Best TV/Cinema Ad' category at the Midlands Cream Awards! And so it should be! it's a corker of a spot from Big Communications and Director Guy Soulsby... With nods to classic film genres including Westerns, 70's cop dramas and big-budget alien invasions, it was great fun to work on - and a lovely opportunity for the SNK team to provide the complete audio treatment in-house.
Have a watch here, and keep everything crossed for the results at the ceremony in a month or so on November 6th! Watch this space...
Director: Guy Soulsby
Agency: Big Communications
Agency Producer: Amanda Lowit
4 Years, 10 Months, 2 Weeks, 4 Days, 3 Hours, 5 Minutes ago.
Audio Post and Sound Design for the new UK TV ad!
We were cuffed to be asked by our good friends at Biscuit Agency to provide all the audio for the new 'Godz' spot. The dramatic sound design was a lot of fun to do(!) made even better by the fact that we got to spend the afternoon with the legendary Brian Blessed!! It's a tough life : )
Here's the 40 sec edit, there's a 30" and a 10" airing too.
4 Years, 11 Months, 6 Days, 19 Hours, 38 Minutes ago.
Industry reaches all-time high!
With 13,255 books released in 2012 in the US, the most recent data released for 2011 shows that America simply can't get enough Audiobooks, with sales of almost $1.2 billion for the year - the best ever! This is undoubtedly great news for the UK, you know what they say, 'what happens in the US...'
The most popular audiobook category was mystery / thriller / suspense fiction, according to the Audio Publishers Association, with the majority of users listening whilst driving. But it's now very common for people to listen whist at the gym, washing-up, in fact throughout the day when reading printed books wouldn't normally be possible. Audiobooks really are changing the way we consume literature.
Alexandra Alter, journalist for the Wall Street Journal, pointed out in a recent interview that, 'for once, the use of technology is actually boosting an art form, instead of killing it!" At SNK, we're honored to be a part of that. Long may it continue!
4 Years, 11 Months, 2 Weeks, 5 Days, 19 Hours, 40 Minutes ago.
New standards introduced
In an attempt to end the production of horribly compressed audio material particularly on TV ads, that results in the perceived increase in volume from program to ad break and the viewer often hitting the mute button(!) the industry is attempting to change its ways... Clients, due to more progressive broadcasters, are now sending us delivery specs which require final levels to meet the new EBU R.128 standard, not the old BBC created 6 PPM. Put simply, R.128 is a cleverer way of measuring loudness. To stay up to speed with all the changes and requirements, SNK Studios have recently updated all our rooms to be able to mix to R.128 when necessary.
The new system, now a legal requirement across large portions of Europe and the US, and now on many UK digital channels, is something we fully endorse and we hope that all channels will move across to R.128 soon. It's a great thing; allowing us more dynamic audio range, meaning more depth and creative possibilities, and for the viewers, who won't have to reach for the remote control every time an ad comes on!
4 Years, 11 Months, 3 Weeks, 1 Day, 19 Hours, 43 Minutes ago.
Audio Post & Dub for 'Reasons to be Cheerful'
Sound design and broadcast mix for the beautifully shot, summery new 'Reasons To Be Cheerful' Astra spot, currently on TV.
- Agency Producer
- Production Company