SNK's Studio 1 was recently taken on a temporary jaunt to Wales for a mini-break.
Golley Slater's new 'Visit Wales' TVC and cinema commercials arrived ready for their audio post production. Gorgeous shots of Welsh coast and countryside were imbued with sound design and overlayed with a traditional Welsh song performed by Cerys Matthews.
SNK provided final TV mix as well as supplying the Dolby mix for cinema, head over here to check out the final versions and full credits
The 26th International Visual Communications Association (IVCA) awards described as a ‘celebration of communication creativity and effectiveness’ took place last Friday 28th March at London’s Grosvenor House Hotel.
Dominos 'Delivering The Movies' up for 'Best TV/Cinema Advert' award
Good news! Film-themed Dominos TV ad, 'Delivering the Movies', for which SNK supplied all the original music composition, creative sound design, VO recording and dub for earlier this year is down to the final four in the 'Best TV/Cinema Ad' category at the Midlands Cream Awards! And so it should be! it's a corker of a spot from Big Communications and Director Guy Soulsby... With nods to classic film genres including Westerns, 70's cop dramas and big-budget alien invasions, it was great fun to work on - and a lovely opportunity for the SNK team to provide the complete audio treatment in-house.
Have a watch here, and keep everything crossed for the results at the ceremony in a month or so on November 6th! Watch this space...
We were cuffed to be asked by our good friends at Biscuit Agency to provide all the audio for the new 'Godz' spot. The dramatic sound design was a lot of fun to do(!) made even better by the fact that we got to spend the afternoon with the legendary Brian Blessed!! It's a tough life : )
Here's the 40 sec edit, there's a 30" and a 10" airing too.
With 13,255 books released in 2012 in the US, the most recent data released for 2011 shows that America simply can't get enough Audiobooks, with sales of almost $1.2 billion for the year - the best ever! This is undoubtedly great news for the UK, you know what they say, 'what happens in the US...'
The most popular audiobook category was mystery / thriller / suspense fiction, according to the Audio Publishers Association, with the majority of users listening whilst driving. But it's now very common for people to listen whist at the gym, washing-up, in fact throughout the day when reading printed books wouldn't normally be possible. Audiobooks really are changing the way we consume literature.
Alexandra Alter, journalist for the Wall Street Journal, pointed out in a recent interview that, 'for once, the use of technology is actually boosting an art form, instead of killing it!" At SNK, we're honored to be a part of that. Long may it continue!
In an attempt to end the production of horribly compressed audio material particularly on TV ads, that results in the perceived increase in volume from program to ad break and the viewer often hitting the mute button(!) the industry is attempting to change its ways... Clients, due to more progressive broadcasters, are now sending us delivery specs which require final levels to meet the new EBU R.128 standard, not the old BBC created 6 PPM. Put simply, R.128 is a cleverer way of measuring loudness. To stay up to speed with all the changes and requirements, SNK Studios have recently updated all our rooms to be able to mix to R.128 when necessary.
The new system, now a legal requirement across large portions of Europe and the US, and now on many UK digital channels, is something we fully endorse and we hope that all channels will move across to R.128 soon. It's a great thing; allowing us more dynamic audio range, meaning more depth and creative possibilities, and for the viewers, who won't have to reach for the remote control every time an ad comes on!
SNK are delighted to announce that a merger with Red Apple Creative has been completed, along with the formation of a specialist radio and online media division, Radio Results.
Having spent nearly 10 years developing SNK Studios, our parent company SNK Publishing LTD is delighted to have recently merged with production company, Red Apple Creative, who we've worked with for the past three years. The formal partnership now offers clients a rich creative and production opportunity, all from the one Tottenham Court Road facility.
Red Apple Creative are a leading provider of radio and online audio creative, film production and animation. Together we've also launched a specialist radio and online audio media division, Radio Results, offering a full media planning and buying service. The brands will maintain their individual identities, with the staff still focusing on their specialist areas, building on the trust and expertise our clients have come to rely on.
If you're interested in finding out more about the creative services or you want to discuss media for a specific campaign, call us anytime and speak with one of our lovely new colleagues! We'd like to take the opportunity to officially welcome Paul, Jess, Charlotte, Darren, Matt and the rest of the Red Apple Creative and Radio Results team to the family.
Directing from overseas - what did we do before broadband?!
We've had the pleasure to work with some great US based publishers this summer and have kitted out 2 of our audiobook suites with integrated Skype setups. This alongside our 3 ISDN rigs means we can dial into directors from across the globe, with video link if necessary.
With the increasingly busy schedules of voice actors and producers, being able to direct remotely is a blessing... All you need is an internet connection and of course one of our superb engineers to ensure that the recording is perfect.
With the engineer talkback being sent down the line and the Skype or ISDN feed being routed into the reader's headphones, it really is like being in the room!
So, why not think about directing your next book from home... Or the poolside bar : )