In an attempt to end the production of horribly compressed audio material particularly on TV ads, that results in the perceived increase in volume from program to ad break and the viewer often hitting the mute button(!) the industry is attempting to change its ways... Clients, due to more progressive broadcasters, are now sending us delivery specs which require final levels to meet the new EBU R.128 standard, not the old BBC created 6 PPM. Put simply, R.128 is a cleverer way of measuring loudness. To stay up to speed with all the changes and requirements, SNK Studios have recently updated all our rooms to be able to mix to R.128 when necessary.
The new system, now a legal requirement across large portions of Europe and the US, and now on many UK digital channels, is something we fully endorse and we hope that all channels will move across to R.128 soon. It's a great thing; allowing us more dynamic audio range, meaning more depth and creative possibilities, and for the viewers, who won't have to reach for the remote control every time an ad comes on!
Original music, sound design, VO recording & broadcast mix for the latest Dominos TV commercial.
Once again we teamed up with director Guy Soulsby and producer Amanda Lowit, this time to piece together all of the audio for Big Communications epic new TV commercial to promote the new Dominos Pizza movies service.
The ad follows a dominos pizza on its' journey through a variety of film genres; a classic western, a 70s cop car scene, a spaceship invasion, a swat team arriving and finally the pizza is delivered by an alien craft!
We had great fun creating the music & sound design to set the scene for each film genre - check out the completed video below!