Crisis Christmas Card 2012
6 Years, 8 Months, 2 Weeks, 5 Days, 21 Hours, 7 Minutes ago.
Music arrangement & production for corporate fundraising campaign.
This year we had had the pleasure of working with our friends at Knifedge on this year's Crisis Christmas Card, an e-card package that corporations buy to raise money for Crisis.
Eight different Crisis members performed their own renditions of classic Christmas songs, including "White Christmas", "Silent Night" and "I Believe in Father Christmas". Here at SNK we recorded and produced full musical arrangemnets around their fantastic vocal performances, before of the eight Crisis members were then filmed in a Christmassy location performing their song again, allowing Knifedge to create a pop music video for each of them.
SNK director Kayvan Moghaddassi had this to say:
"This project was something I was particularly enthusiastic about working on, as I've been a volunteer at Crisis Christmas for six years now and I've seen first hand how the fantastic work which Crisis does can have such a positive impact on the lives of the individuals it helps. Whilst striving to transform the lives of homeless people and campaigning for change to prevent individuals becoming homeless in the first place, Crisis relys on donors to fund the work they do. I'm looking forward to seeing this campaign reach its fundraising target."
So far, the campaign has raised nearly £500,000 of its target of £600,000.