Mitsubishi 'PHEV Numbers'
4 Years, 2 Months, 3 Weeks, 2 Days, 23 Hours, 1 Minute ago.
UK TVC - Music Composition, Sound Design & Audio Post
For the full SNK Music showreel:
We are proud to have worked closely with Brett Foraker/RSA, Matt Westrup/Joyrider, the Golley Slater Cardiff's creative directors David Abbott and Paul Williams and Amanda Lowit at The TV Production Office to craft the music and sound design for the "Mitsubishi Motors in the UK" 30 second TV commercial for the New PHEV and Mitsubishi's sponsorship of C4 Documentaries which air from October 19th.
The Mitsubishi Outlander PHEV was the world’s first 4WD Plug-in Hybrid SUV that produced a remarkable 148mpg and became the UK’s number one selling hybrid vehicle. The new 2016 Mitsubishi Outlander PHEV not only has even more impressive numbers at its heart, but has undergone a complete redesign with stunning exterior styling and a premium interior finish.
In short, the new 2016 Mitsubishi Outlander PHEV meant that on all levels ‘Numbers never looked this good’.
Rob Baker, one of SNK’s top engineers, sculpted the creative sound design for the 30 second TV commercial. It was key that there was a clear definition between the various environments, whilst maintaining the stylistic flow throughout the spot. Rob explains “the sound design and bespoke music have a real interplay and work together to form a really full-textured soundbed, we wanted the contemporary soundtrack to feel like one really coherent piece that underpinned the beautiful visuals”.
Mike Leeson, Managing Director of Advertising at Golley Slater says,
"The team at Golley Slater is excited to have delivered another stunning piece of creative for Mitsubishi Motors in the UK.
Our Numbers campaign will help maintain its position as the UK's leading plug-in hybrid car brand and, for the third consecutive year, the UK's fastest growing mainstream car brand”.
Amanda Lowit, MD/Senior TV Producer of The TV Production Office commented:
"You only have one chance to craft a piece of work the agency and client can be proud of so as a producer, its important to surround yourself with people you trust to craft each part of the process to the best possible quality.
SNK Music/sound studios are the most trusted of all - they always hit the brief with cost effective stand out music and sound design which is always creatively delivered against the brief.
Seb, Sam and their team always go way beyond the call of duty and work closely with the director and the agency to ensure "stand out" music/sound design, hence why they are an award winning company in their field. The fact they are both a music company and sound studio definitely aids the cohesion for the best final audio mix”
Client: Mitsubishi Motors in the UK
Clients: Kate Woodward General Manager, Communications
Darren Beard: National Advertising Manager
Agency: Golley Slater Cardiff
Creative Directors: Paul Williams / David Abbott
Account Director: Natalie Wilson
Senior TV Producer: Amanda Lowit at The TV Production Office
Production Company PHEV TVC: RSA Films
Director PHEV TVC: Brett Foraker
Producer PHEV TVC: Ben Porter
New L200 and PHEV Sponsorship idents: Matt Westrup/Joyrider
Post house: Smoke & Mirrors
Creative Sound design and Mix: Seb Juvlier at SNK Studios
Bespoke music composition: Seb Juliver, Ben Siegal and Rob Baker at SNK Music
Senior audio producer – Sam Dillon at SNK Studios/Music