SNK Studios recently collaborated with creative experts LEAP, on the production of their latest Duracell UK TV Campaign.
To provide an insight into the production process from start to end, and to see how SNK were involved, here is the latest press release from LEAP’s Creative Director, Danny Coster:
LEAP are proud to have been selected as a production partner of choice for Grey London on the Duracell account for the past two years. So when Grey's creative team Nathan Holley and Paul Moran had the idea to create a piece of disruptive advertising, they turned to LEAP to see what was possible within a tight production timeline. Always up for a creative challenge, LEAP Creative Director Danny Coster paired up with Director Rob Toay to create the full film production and post of a 'pastiche' sports brand commercial for the Duracell Bunny to make a surprise appearance.
Shot at dawn in the Queen Elizabeth Park against the backdrop of the Olympic stadium and Aquatic Centre, the commercial needed to feel like a genuine sports brand advertisement. Trusted DOP Cliff Evans worked closely with Rob Toay and the visual effects team to film our actress performing her morning warm up routine and embarking on a run. As she rounds a corner, the animated Duracell Bunny unexpectedly enters the scene to challenge her to a race.
Working closely with Agency Producer Roger Lairisa and Grey’s other production partners including Mikros Studios in Paris, LEAP’s team co-ordinated the pre-production and blocking of theDuracell Bunny scenes. This ensured that everything on the director’s storyboard was achievable on the shoot day and enabled the combined live-action and CGI commercial to be completed in post production on time on budget.
The live-action, sports-style ad takes place after a fully CGI spot in which the Duracell Bunny races the less effective (and cheating) rabbit(s) through a perilous landscape. To bring the ads together with just the right blend of continuity and disruption, we arranged for the talented team at SNK Studios to add sound design and voiceovers.
Watch your commercial breaks closely for the disruptive Duracell Bunny, broadcasting now in the UK.
As part of our ongoing commitment to staff well being, we recently had a visit from Dr.Riaz Rampuri of Auris Ear Care.
Based in Harley Street, Auris Ear Care provide 24 hour, mobile ear health services. Being a sound production company, we understand the importance of proper ear care and how this enables us to provide the best service for our clientele.
Dr. Rampuri provided each member of staff with an ear check and offered care advice and cleaning. His kind and friendly approach left everyone feeling completely comfortable, resulting in an easy and satisfying checkup - we cannot recommend the service enough!
Thanks to Dr. Rampuri, you can ensure our team's ears are the best in the business!
"Our youngest son Stanley, has had trouble sleeping recently, so I put together a playlist of my favourite atmospheric, modern-classical and relaxing scores to help him nod off… rest assured it’s 100% lullaby free. So grab a pillow, draw the curtains and enjoy!"
SNK Studios Director, Seb Juviler, recently spoke with the Pro Sound team to discuss the recent Focusrite additions to our studios.
Our ADR, cinema, sound design and television mixing facilities are all fully fitted with a plethora of Focusrite gear.
We have a fantastic relationship with Focusrite, going back a number of years. Director and Co-Founder Seb, highlighted that the first studio was built 15 years ago with Focusrite in mind: “That studio had the original ISA 428 preamp, which had just been released by Focusrite. We’ve stuck with the ISAs ever since.” High praise indeed!
To find out more about our love for Focusrite equipment, and to read the article in full, click here!
We are very pleased to announce that SNK Studios are official sponsors of The Little Black Book & Friends Beach, Cannes Lions 2019!
The Little Black Book & Friends Beach will be returning to Cannes Lions for 2019. Hosted by LBB, the annual event will run from the 18th to 21st June - taking place at the Plage Croisette Beach, opposite the Miramar on La Croisette.
We hope to see lots of you there in June, glass of rosé in hand!
Working closely with international charity Habitat For Humanity GB, SNK Studios provided sound design and Dolby cinema mix for their latest campaign.
Habitat For Humanity GB are an international charity whose long-term focus is to alleviate poverty and homelessness through affordable social housing. Since 1976, Habitat For Humanity has worked in over 70 countries, built over 1.3 million homes and served over 20 million people.
We worked alongside the team to deliver the thirty-second cinema sound spot for their latest campaign, “Amira’s Story”. The beautifully animated film, from Dario Berrebi and Habitat For Humanity GB follows Amira and her hopes to keep her family safe in Syria.
Last week, regular collaborators Creative Drive came to us with a haunting piece for the homelessness charity Centrepoint that really evokes the contrast between the gloss of the festive season and the harsh reality that many young people may find themselves homeless.
Sometimes it's easy to forget that Christmas isn't a joyful time of year for everyone. Those without support of friends and family can find it a difficult, lonely time and many young people will face homelessness this Christmas.
Centrepoint is a charity who provides support and housing for young people living in London, Manchester and other areas of the UK. Their aim is to give young homeless people a future, ultimately ending all youth homelessness.
Working closely with the Creative Drive team, we created the sound design and mix for their short video to really drive home the sense of fear that many face in the winter months. Futhermore, highlighting the message that together we can make sure they don't feel so alone.
Here’s a lovely testimonial from Director – Mark Dymond:
“The Centrepoint spot was, in essence, a very simple concept that required quality ingredients to lift it to a complex and emotional place. One vital ingredient was the sound, and SNK delivered on a nuanced, atmospheric and sensitive piece of sound design and mix that delivered on all fronts - A lovely arc from a full-fat emotional Christmas song, to a single voice humming in the darkness.”
If you would like to find out more about the work that Centrepoint do, you can find their website here: https://centrepoint.org.uk
Agency – Creative Drive Director – Mark Dymond Producer – Jeannette Sutton
Seán Moher - Sound Engineer and Dubbing Co-ordinator says:
"Whether you're rocking out on a Friday night, dying hungover on a Sunday morning, looking for that perfect gaming soundtrack or just want to kick back and relax, there should be something for everyone here in this quite varying playlist! From chill lo-fi and synthwave to hard-hitting pop and metal."