With 13,255 books released in 2012 in the US, the most recent data released for 2011 shows that America simply can't get enough Audiobooks, with sales of almost $1.2 billion for the year - the best ever! This is undoubtedly great news for the UK, you know what they say, 'what happens in the US...'
The most popular audiobook category was mystery / thriller / suspense fiction, according to the Audio Publishers Association, with the majority of users listening whilst driving. But it's now very common for people to listen whist at the gym, washing-up, in fact throughout the day when reading printed books wouldn't normally be possible. Audiobooks really are changing the way we consume literature.
Alexandra Alter, journalist for the Wall Street Journal, pointed out in a recent interview that, 'for once, the use of technology is actually boosting an art form, instead of killing it!" At SNK, we're honored to be a part of that. Long may it continue!
In an attempt to end the production of horribly compressed audio material particularly on TV ads, that results in the perceived increase in volume from program to ad break and the viewer often hitting the mute button(!) the industry is attempting to change its ways... Clients, due to more progressive broadcasters, are now sending us delivery specs which require final levels to meet the new EBU R.128 standard, not the old BBC created 6 PPM. Put simply, R.128 is a cleverer way of measuring loudness. To stay up to speed with all the changes and requirements, SNK Studios have recently updated all our rooms to be able to mix to R.128 when necessary.
The new system, now a legal requirement across large portions of Europe and the US, and now on many UK digital channels, is something we fully endorse and we hope that all channels will move across to R.128 soon. It's a great thing; allowing us more dynamic audio range, meaning more depth and creative possibilities, and for the viewers, who won't have to reach for the remote control every time an ad comes on!
SNK are delighted to announce that a merger with Red Apple Creative has been completed, along with the formation of a specialist radio and online media division, Radio Results.
Having spent nearly 10 years developing SNK Studios, our parent company SNK Publishing LTD is delighted to have recently merged with production company, Red Apple Creative, who we've worked with for the past three years. The formal partnership now offers clients a rich creative and production opportunity, all from the one Tottenham Court Road facility.
Red Apple Creative are a leading provider of radio and online audio creative, film production and animation. Together we've also launched a specialist radio and online audio media division, Radio Results, offering a full media planning and buying service. The brands will maintain their individual identities, with the staff still focusing on their specialist areas, building on the trust and expertise our clients have come to rely on.
If you're interested in finding out more about the creative services or you want to discuss media for a specific campaign, call us anytime and speak with one of our lovely new colleagues! We'd like to take the opportunity to officially welcome Paul, Jess, Charlotte, Darren, Matt and the rest of the Red Apple Creative and Radio Results team to the family.
Directing from overseas - what did we do before broadband?!
We've had the pleasure to work with some great US based publishers this summer and have kitted out 2 of our audiobook suites with integrated Skype setups. This alongside our 3 ISDN rigs means we can dial into directors from across the globe, with video link if necessary.
With the increasingly busy schedules of voice actors and producers, being able to direct remotely is a blessing... All you need is an internet connection and of course one of our superb engineers to ensure that the recording is perfect.
With the engineer talkback being sent down the line and the Skype or ISDN feed being routed into the reader's headphones, it really is like being in the room!
So, why not think about directing your next book from home... Or the poolside bar : )
Exciting times: SNK merges with Red Apple Creative!
NK Studios is delighted to announce the recent merger with production company Red Apple Creative, who we've already been producing Audiobooks with for the past three years.
The formal partnership now offers clients a rich production opportunity with four lovely studios, voice-casters, producers, engineers and editors all under the one Central London roof - on sunny Tottenham Court Road!
We think we've created a pretty special end-to-end Audiobook service, something London desperately needed. Dare we say it, it also happens to be run by a very friendly, extremely talented team! SNK company Director Seb Juviler, comments: “We already have one of the best recording facilities in London, now we’re making things simpler for our clients and cementing our position as the go-to place for everything Audiobook related.”
So, whoever you speak with here, whether it's Red Apple or SNK Studios, we're now all part of the same, happy family!
When we heard that Nissan's GT-R supercar stand at the worlds largest motoring garden party needed some pumping breakbeat and roaring car sounds, we were happy to oblige! Our friends at JB3 Creative created the lush visuals for the interactive race experience that played on giant screens all weekend, it pits a member of the public in a three way race against Usain Bolt and the GT-R! The picture was accompanied by our specially designed 4 channel 'quad' sound.